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Welcome to the NABIP Media Kit

The National Association of Benefits & Insurance Professionals represents more than 100,000 licensed health insurance agents, brokers, general agents, consultants and benefit professionals through more than 200 chapters across America.


NABIP members service the health insurance needs of large and small employers as well as people seeking individual health insurance coverage.


Every day, NABIP members work to obtain insurance for clients who are struggling to balance their desire to purchase high-quality and comprehensive health coverage with the reality of rapidly escalating medical care costs.


As such, one of NABIP’s primary goals is to do everything we can to promote access to affordable health insurance coverage.


of NABIP’s Members Have Purchasing Influence


Licensed Health Insurance Agents, Brokers, General Agents, Consultants, and Benefit Professionals





Featured Opportunities 

Advertise in bip magazine to reach the heart of the benefits and insurance industry. This publication offers a unique platform to connect with key decision-makers and influencers in the field. By advertising here, you gain unparalleled access to a targeted audience of professionals, including industry leaders and policymakers, who are deeply invested in finding cutting-edge solutions and services.

bip Magazine

Maximize your brand's reach and engagement with's targeted advertising opportunities. This platform provides a direct channel to a niche, responsive audience, enhancing your brand's visibility and credibility. Our cost-effective and customizable solutions, including banner ads and sponsored content, are tailored to meet diverse marketing goals and budgets.

Showcase your brand at NABIP's 2024 Annual Convention, a prime gathering of industry professionals in benefits and insurance. Gain exposure to key decision-makers, engage in networking with industry leaders, and align your brand with the latest industry trends. It's an opportunity to make impactful connections and showcase your commitment to the industry's future.

Annual Convention


NABIP Members Sell:

  • Individual Plans

  • Small & Large Group Plans

  • DI

  • LTCI

  • CDHPs

  • Dental & Vision Plans

  • Self-Funded Plans

  • Voluntary/Worksite Plans

  • Wellness Plans

  • Medicare Advantage & Supplements

  • Annuities

NABIP Members

NABIP members provide health insurance solutions to a diverse range of clients, including both large and small businesses and individuals. They guide consumers through the process of choosing and enrolling in health insurance plans, ensuring affordability and suitability. Beyond the initial sale, they offer ongoing support with claims, service inquiries, and compliance issues. Catering to clients from Fortune 500 companies to small family businesses and individual policyholders, NABIP members have a deep understanding of varied healthcare needs, business perspectives, and health insurance market dynamics.

Members agree to abide by NABIP’s Code of Ethics, which requires them to always make health care coverage recommendations with the customer’s best interest in mind.

NABIP members offer a diverse range of plans and products. Here's a breakdown of the percentage of members who sell each type:

Consumer Driven HSA  89%

Dental 87%

Disability 86%

Small Group 85%

Vision 84%

Individual   80%

Life  72%

Large Group  69%

Wellness  64%

Long Term Care  64%

Voluntary/Worksite  62%

Self-funded  62%

Medicare Supplements  54%

Medicare Advantage  50%

Annuities  39%

NABIP offers prime exposure to a network of decision-makers
and leaders in the benefits and insurance industry with
diverse advertising solutions.   

Contact Us

Danielle Lucifero
Account Executive

(410) 584-1901

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