NABIP Print
Opportunities
Unlock the power of print with NABIP: From full-page ads to creative inserts, our advertising solutions are crafted to captivate industry professionals and elevate your brand among key decision-makers. Explore how our print platforms can connect you with influential leaders in the benefits and insurance industry.
bip - The official magazine of NABIP
bip offers an unparalleled platform to reach the country's top benefits professionals. With a readership of over 36,000, including independent agents, brokers, agency owners, and insurance producers, your message will reach the right audience. You'll have access to full-page advertisements and special segment focus, as well as editor and guest access. This is your opportunity to connect with seasoned, influential decision-makers in the industry.
bip is more than a magazine - it's a community of professionals committed to excellence in the benefits and insurance industry. Join us and be part of the conversation.
86%
take action
36k+
readership
What Advertisers Say:
“This is one of the only opportunities where you get this volume of agents, agencies, carrier partners and people who are in the health insurance world together.”
– Alissa Morris, Advocate Health Advisors
What Advertisers Say:
“The most important thing about advertising in bip is the fact that each member of the organization receives it four times a year. That gives us a consistent touch-point through the calendar year.”
– Jan Gehring, RX Benefits
What Advertisers Say:
“We find advertising in bip to be really beneficial, meaningful and impactful when we tell people who are members of NABIP how important NABIP is to us.”
– Mike Patton, Excel Health Plans
What Advertisers Say:
“Life Secure loves being in bip magazine because we have a footprint in almost all 50 states, so this is a great way for us to connect with agents in multiple areas across the United States. We are a proud sponsor of NABIP.”
– Amy Perdew-Smith, Life Secure
Nationally recognized. Industry respected.
Since its launch, bip has earned recognition from leading publishing and association media organizations, receiving national awards and finalist honors for excellence in editorial content, design, and innovation.
2025 Azbee Awards – American Society of Business Publication Editors
National Silver Award and Mid Atlantic Silver Award for Publication Redesign
Among more than 800 entries across 68 categories, honoring the best in B2B and association publishing
2025 Ozzie Awards – Folio
Finalist: Best Redesign, Association/Nonprofit
One of the publishing industry’s most prestigious competitions, with over 1,300 entries this year
2025 Content Marketing Awards – Content Marketing Institute
Finalist: Best Nonprofit Publication and Best New Publication
Recognized alongside IBM and United Airlines, a remarkable showing for a newly launched publication
2026 Finalist for the Association Excellence Awards Publication of the Year
This international recognition celebrates outstanding association publications from around the globe, and we're proud that bip is being recognized among the very best.
Fall Edition
(September 2025) 
Cover story and features
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Cultivating Trust and Bridging Divides in Open Enrollment — how dynamics between employers and employees, providers and patients impact transparency, conflict and collaboration
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Leveraging Data to Boost Communication and Consulting Effectiveness — use data to enhance communication and improve outcomes
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Broker Voices profile
Ad Close - June 26, 2025
Art Close - July 3, 2025
Est. Mailing Date - September 1, 2025 
Winter Edition
(December 2025) 
Cover story and features
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Shaping Health Policy and Navigating Regulations — advocacy strategies, legislative developments and effective communication
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Build a Robust Digital Presence — social media best practices, website optimization, digital marketing and online engagement
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2026 trends and predictions — cross-country regional outlook
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Broker Voices Profile
Ad Close - October 3, 2025
Art Close - October 10, 2025
Est. Mailing Date - December 4, 2025 
2025 Editorial Calendar
Spring Edition
(March 2027) 
Cover story and features
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The Prescription Cost Equation — pharmacy arrangements, specialty drug coverage and opportunities for savings
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Small Employers, Consequential Choices — coverage options and recommendations grounded in employer budgets and employee needs
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The Value of Belonging: How NABIP membership supports professional success
Ad Close & Art Due - January 28, 2027
Est. Mailing Date - March 12, 2027
Summer Edition
(June 2027 – Special Distribution: NABIP Annual Convention June 26-29, 2027) 
Cover story and features
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Cover: Incoming President Profile — professional experience and priorities for the year ahead
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Building the Next Generation of Advisors — recruiting, training and preparing new professionals for client responsibilities
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The FMO Relationship in Practice — evaluating training and service support for Medicare advisors
Ad Close & Art Due - April 23, 2027
Est. Mailing Date - June 7, 2027
Fall Edition
(September 2027) 
Cover story and features
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Cover: Gordon Memorial Award Winner — honoring the recipient’s contributions to the profession and NABIP
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The Coverage Handoff — helping clients move between employer coverage, individual insurance and Medicare
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What Clients Need to Understand About Long-Term Care — paying for care, understanding coverage and comparing funding options
Ad Close & Art Due - August 6, 2027
Est. Mailing Date - September 17, 2027
2027 Editorial Calendar
Winter Edition
(December 2027) 
Cover story and features
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Healthcare Policy Takes Shape in the States — state policy debates, public option proposals and member advocacy
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What Clients Need After Enrollment — year-round service and the agency practices that support it
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Becoming a Trusted Source on Healthcare — media relationships and explaining coverage issues to the public
Ad Close & Art Due - October 8, 2027
Est. Mailing Date - November 19, 2027
Full Page Authored Content
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500 word count for the body of the article
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Content needs to be relevant to NABIP members and educational in nature (not product focused)
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Article will have a header of "Sponsored Content" and is subject to approval by bip editorial staff
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Also includes Author headshot, 50-100 words for the author bio, hi-res company logo, and QR code to a webpage
Cost: $4,500
bip Announcement Email
Members receive an email announcing the current issue is available for them to read. Advertise and reach all readers!
Exclusive Banner ad spot:
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600 x 100 pixels
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URL for live hyperlink
Cost: $1,500/issue
Color Ad Rates
Special Postitions
Provider Profile
Includes a brief company description and logo to tell members more about your company and solutions
Cost: $1,000/issue
Special Opportunities
These options are great for geo-targeted campaigns. Contact us today for a quote!
Belly Band 
Trim:  17.1875″ x 4″
With bleed: 17.4375″ x 4.25″
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Exclusive per issue.
Be the premier focus of readers by wrapping your message around the front cover of the magazine
Partial Cover-Tip
Trim: 7.75″ x 5″
With bleed: 8″ x 5.25″
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On front cover.
Be the first thing readers see when they receive their issue of bip. Your ad is placed directly on the front cover of the magazine for maximum exposure!
False Cover
 On front cover.
Be the first thing readers see when they receive their issue of bip. Your ad is placed directly on the front cover of the magazine for maximum exposure! 
Cover Gatefold 
Inside front cover or inside back cover.
The magazine cover (front or back) opens to a full-color spread for a sum of three pages.
Ad Insert 
Limit one per issue.
Your ad will reach readers first as it is printed on a heavier stock than the other pages. 
6 Page Roll Out 
Go big! This Z-styled fold allows for a full 6 pages of advertising that our readers won’t miss.
Ad Submission Requirements
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Send digital ad materials to: https://nabip.sendmyad.com/
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All advertisers are subject to review and publisher’s advertising policies.
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Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Ad Submission Info
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A high-resolution PDF/X-1a file is required for all ads.
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Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
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Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
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Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
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Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
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All fonts used must be embedded in the PDF file.
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Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
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Flatten all layers and set transparency to highest setting.
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Ads must be suitable to print as-is. Association is not responsible for any errors in content.
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PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
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Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Materials Submission Contact
Megan Lebo | megan.lebo@wearemci.com | 410-584-1907