NABIP Print
Opportunities
Unlock the power of print with NABIP: From full-page ads to creative inserts, our advertising solutions are crafted to captivate industry professionals and elevate your brand among key decision-makers. Explore how our print platforms can connect you with influential leaders in the benefits and insurance industry.
bip - The official magazine of NABIP
bip offers an unparalleled platform to reach the country's top benefits professionals. With a readership of over 36,000, including independent agents, brokers, agency owners, and insurance producers, your message will reach the right audience. You'll have access to full-page adverts and special segment focus, as well as editor and guest access. This is your opportunity to connect with seasoned, influential decision-makers in the industry.
bip is more than a magazine - it's a community of professionals committed to excellence in the benefits and insurance industry. Join us and be part of the conversation.
86%
take action
36k+
readership
Winter Edition
(Early Jan 2025 – Cap Conference focus which is in DC from Feb. 23-26)
Cover story and features
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Shaping Health Policy and Navigating Regulations — advocacy strategies, legislative developments and effective communication
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Build a Robust Digital Presence — social media best practices, website optimization, digital marketing and online engagement
Ad Close - October 21, 2024
Art Due - October 28, 2024
Est. Mailing Date - January 10, 2025
Spring Edition
(April 2025)
Cover story and features
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Plan Design and Benefit Innovation plan customization and value-based design
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Future Forward: Pushing the Boundaries of What’s Possible in Healthcare — AI, telemedicine, blockchain, with insights from NABIP President Alycia Riedl
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Broker Voices profile
Ad Close - January 3, 2025
Art Due - January 10, 2025
Est. Mailing Date - March 15, 2025
Summer Edition
(July 2025 – Special Distribution: NABIP Annual Convention)
Cover story and features
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Incoming President profile — Susan Rider
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Parity and Inclusion in Healthcare — mental health parity, equal access to care regardless of race
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Strong Chapters, Strong Business — building a strong, engaged membership base
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Broker Voices profile
Ad Close - March 28, 2025
Art Due - April 4, 2025
Est. Mailing Date - May 20, 2025
Fall Edition
(September 2025)
Cover story and features
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Cultivating Trust and Bridging Divides in Open Enrollment — how dynamics between employers and employees, providers and patients impact transparency, conflict and collaboration
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Leveraging Data to Boost Communication and Consulting Effectiveness — use data to enhance communication and improve outcomes
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Broker Voices profile
Ad Close - June 26, 2025
Art Close - July 3, 2025
Est. Mailing Date - September 1, 2025
Editorial Calendar
Rates
Special Postitions
Provider Profile
Text & Logo | $1,000
Ad Submission Requirements
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Send digital ad materials to: https://nabip.sendmyad.com/
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All advertisers are subject to review and publisher’s advertising policies.
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Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Ad Submission Info
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A high-resolution PDF/X-1a file is required for all ads.
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Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
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Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
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Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
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Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
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All fonts used must be embedded in the PDF file.
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Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
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Flatten all layers and set transparency to highest setting.
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Ads must be suitable to print as-is. Association is not responsible for any errors in content.
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PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
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Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Materials Submission Contact
Megan Lebo | megan.lebo@wearemci.com | 410-584-1907
NABIP offers prime exposure to a network of decision-makers
and leaders in the benefits and insurance industry with
diverse advertising solutions.
Special Opportunities
These options are great for geo-targeted campaigns. Contact us today for a quote!
Belly Band
Trim: 17.1875″ x 4″
With bleed: 17.4375″ x 4.25″
Exclusive per issue.
Be the premier focus of readers by wrapping your message around the front cover of the magazine
Partial Cover-Tip
Trim: 7.75″ x 5″
With bleed: 8″ x 5.25″
On front cover.
Be the first thing readers see when they receive their issue of bip. Your ad is placed directly on the front cover of the magazine for maximum exposure!
False Cover
On front cover.
Be the first thing readers see when they receive their issue of bip. Your ad is placed directly on the front cover of the magazine for maximum exposure!
Cover Gatefold
Inside front cover or inside back cover.
The magazine cover (front or back) opens to a full-color spread for a sum of three pages.
Ad Insert
Limit one per issue.
Your ad will reach readers first as it is printed on a heavier stock than the other pages.
6 Page Roll Out
Go big! This Z-styled fold allows for a full 6 pages of advertising that our readers won’t miss.